JAG Hotel

Bold, artsy, and unmistakably cool, JAG Hotel is where music lovers and modern design enthusiasts feel right at home. Located in the heart of downtown St. John’s, this upscale boutique hotel stands out for its rock-and-roll edge, stylish décor, and top-tier hospitality—making it one of the most 2SLGBTQIA+-welcoming stays in Newfoundland.

From the moment you step into the lobby, lined with portraits of music legends and ambient tunes in the background, JAG sets the tone for an unforgettable stay. Rooms are sleek, cozy, and loaded with thoughtful touches, from luxury linens to locally inspired art.

While not a gay-exclusive property, JAG is proudly inclusive and welcoming to 2SLGBTQIA+ travelers, with staff who go out of their way to ensure a warm, respectful, and personalized experience. The location is perfect for exploring George Street, the city’s buzzing nightlife hub and home to several queer-friendly venues. You’re also close to cultural highlights, waterfront strolls, and the vibrant arts scene that gives St. John’s its quirky charm.